You are currently viewing Product Development using PDC

Product Development using PDC

PDC stands for Product development canvas.

Remember, a canvas comprises of a process that streamlines thought, systematically.

Once, an idea is generated, next step is to identify a product/process (in a comprehensive manner) to resolve the specific difficulty for a user/user group.

The PDC consist of the various sections as User, Purpose, Experience (User Fee i.e. User’s feelings, expectations, and experience from the developed product – imagine/visualize this), Functions, Features, components and validation/re-validation.

Working on a PDC is an iterative exercise, once done first-hand, more and more revisions will enhance the product development spine. Create versions, more of it over a period of time. Improve each version or break-it-down to specific needs of the visualized product.

Download the canvas HERE.

A presentation on understanding the concept and few examples, is as below:

While I was discussing in brief, how to develop a PDC, I was captured in a video. Here it is for your ready reference (in Gujarati)


Creative Commons License
Product Development using PDC by Bhasker Vijaykumar Bhatt is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Lets learn

Prof. Bhasker Bhatt is a Town Planner and Civil Enginee. He has been very active with design thinking based training program as an expert conducting workshops.He completed his masters in town planning with a research on Road Safety Audit. As far as academics are concerned, he has been excellent and awarded with several Gold Medals during Diploma, Degree and Post Graduate studies. He had provided his services in the field of consultancy at national as well as international level through working with multilateral organisations such as The World Bank and United Nations Development Project-India. Research areas of him include Road Safety, Urban Planning, Infrastructure Planning, Statistical Analysis Techniques, GIS and Climate Change effects in urban areas.He is actively associated with several professional organisations and serving various prestigious posts for better interaction among educational, engineering and planning fraternity. He has more than 6 years’ experience in technical consultancy and about 6 years of engineering teaching. He has guided about 23 PG Dissertations and 10+ UG projects as well as a few AMIE projects. Towards continuous upgradations of skills and technological advancements, he has attempted 50+ events consisting of workshops, training programs, seminars, conventions, and symposiums. He frequently organises events for students and faculty members that ignite active academic upgradations and industrial interaction. He has published more than 56 technical research papers in conferences and journals. Several of his research articles are awarded with Best Paper honor during conferences. Most of all his works are available online for reference along with projects and dissertation reports. He is fascinated to conduct academic and exposure trips for students through putting his network of acquaintances to best of use.Prof. Bhasker is a recipient of “Best Section Management Committee Member of ISTE Gujarat Section 2015”. Also, he was honoured by “Pedagogical Innovation Award 2015” by the GTU for his efforts and contributions in engineering education. At the GTU he was a Master Trainer for Faculty Development Programs conducted at the University wherein he trained more than 350+ teachers of diverse engineering discipline. 1500+ students have attended his sessions on Design Thinking approach that ignites the engineering insights and motivates the engineering brain to increase capabilities, drastically. Recently he has been active with Startup Weekend Surat (powered by Google Inc.) as a trainer. He has developed his own learning portal, www.new.bvbhatt.com for learners - completely free of cost to best serve the purpose of spreading knowledge.

This Post Has One Comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.